two edgy fashion models wearing long coats standing in a room with red light

beyond the mainstream.

Under Rated, the title of an independent fashion magazine featuring emerging fashion labels, creators andcreators

UnderRated Magazine is an initiative committed to bringing into the spotlight, underrated homegrown as well as global fashion labels and designers that deserve your attention. We focus on bringing to the foray truly underrated brands and aim to drive forward a creative playground of all things fashion - culture, stories, global news, and so much more.


UnderRated was born out of an idea of empowering talents to carve out their niche, dedicating a space to and for them, and envisioning a future in the fashion industry that explores a shift in the narrative to explore more of the quiet and less of the noise. UnderRated is not another fashion magazine, it aims to be a movement, the start of a culture where we’re seeking to explore what else is out there, fostering the growth of a community that thrives

Read our latest issue here

Underrated and undeniably cool?