The emergence of streetwear was an antidote to the maximalism prevalent at the time, augmented by the elaborate and complicated styles dictated as “cool” and “trending”. Streetwear wasn’t cool or trending, it was average and basic. That’s what made it inimitable.

"Over the last decade, there has been a gradual but steady rise in homegrown fashion labels, labels that are designed, produced, manufactured, and marketed entirely within the country. This rise can be attributed to a couple of factors, but what’s important to acknowledge here is the initiation of a much needed dialogue on indigenously produced clothing."

“Under-Rated will be your one stop destination to all things underrated, undiscovered, and unexplored in the world of fashion. If we think you’re UnderRated, you’re seriously cool!”