“Brands like SIX5SIX Street are confident in their ability to keep creating fashion that sparks conversation upheld by staying true to themselves and their stories. No unnecessary noise and buzz, just what it is - laid back fashion in its most unadulterated form.”
A twofold clothing label emanating from the shared love for fashion between a pair of twins, SIX5SIX Street is well on its way to headlining the catalogue of streetwear originating from India. Having made a mark within the first year of launching and with several successful drops in its trajectory, SIX5SIX Street actually started as a sportswear label and eventually paved its way to become what it is today, a brand true to its philosophy. Back in 2019, when the brand was conceived, the Indian streetwear landscape had not proliferated as much. Launching a capsule collection at the time, especially in an unfamiliar space, was a bold move that the sibling duo seamlessly conquered. Their first drop was called “The Global Traveller” and reflected their sensibilities vis-a-vis an ongoing humanitarian crisis. With this they marked the beginning of what stands today as a globally recognised Indian brand covered by the likes of Vogue and Voices of Fashion.
One of the first drops of the label was named “Question Everything” in line with the founder duo’s rationalism in life. Another drop, prudently labelled “Humanity in the Digital Age” investigated our inordinate dependence on screens, technology and social media. Since then, with drops labelled “Uniform” channeling old-school varsity scanned from a fresh lens, “Radical Optimism” and more, SIX5SIX Street Street has maintained their remarkable aesthetic by delicately balancing the line between style and statement. Each drop and its inimitable approach to design and style, speaks volumes about what the brand brings to the table. It’s safe to say that both the arms of the Delhi- based brand, street and sports apparel, are steadily progressing, having already made an indelible mark on the newcomers locale of the industry.
Ever since its conception, SIX5SIX Street has maintained its position on defying fast fashion and everything it stands for. Perhaps this is why the brands designs are what you could wear even a decade from now, a feature that is deplorably missing in most fast fashion brands today. In addition to the founder duo’s design sensibilities, which makes the brand stand out, SIX5SIX Street also has a level of relatability that contributes to its all round success. The contemporary themes, a very laid-back visual narrative, and subtle textual references immediately draws in one who appreciates streetwear or just fashion, in general.
Brands like SIX5SIX Street Street are confident in their ability to keep creating fashion that sparks conversation upheld by staying true to themselves and their stories. No unnecessary noise and buzz, just what it is - laid back fashion in its most unadulterated form. From what we can see, this is just the beginning and there’s so much more to come.
Where you can find them:
@six5sixstreet on Instagram
