micro musings
HOMEGROWN LABELS
HOMEGROWN LABELS
HOMEGROWN LABELS
"Over the last decade, there has been a gradual but steady rise in homegrown fashion labels, labels that are designed, produced, manufactured, and marketed entirely within the country. This rise can be attributed to a couple of factors, but what’s important to acknowledge here is the initiation of a much needed dialogue on indigenously produced clothing."
Over the last decade, there has been a gradual but steady rise in homegrown fashion labels, labels that are designed, produced, manufactured, and marketed entirely within the country. This rise can be attributed to a couple of factors, but what’s important to acknowledge here is the initiation of a much needed dialogue on indigenously produced clothing. For eons, the choices of fashion enthusiasts have been indirectly dictated by the ‘cool’ and ‘trending’, which inevitably comprised the biggest names. Even though local brands existed, they weren’t considered a part of the larger mainstream conversation and largely lived under the radar. This is precisely what is beginning to change.
Over the last decade, there has been a gradual but steady rise in homegrown fashion labels, labels that are designed, produced, manufactured, and marketed entirely within the country. This rise can be attributed to a couple of factors, but what’s important to acknowledge here is the initiation of a much needed dialogue on indigenously produced clothing. For eons, the choices of fashion enthusiasts have been indirectly dictated by the ‘cool’ and ‘trending’, which inevitably comprised the biggest names. Even though local brands existed, they weren’t considered a part of the larger mainstream conversation and largely lived under the radar. This is precisely what is beginning to change.
The clothes comprising streetwear were worn by celebrities and regular folk alike. Moreover, they were fashionable and utilitarian at the same time. This is what drew the attention of consumers. High-fashion was considered to be an inaccessible space, but with streetwear, it was attainable. Streetwear derives its power from being able to combine what’s practical with what’s ‘cool’ and ‘luxurious’. It’s an effortless, raw, and subversive culture, one that is driven by the community.
At Under-Rated, we believe that it is important to keep this culture alive for what it is - an institution subverting the norms set forth by the big players.
To summarize, streetwear is more than just fashion—it’s a movement born from resistance, creativity, and community, and
The clothes comprising streetwear were worn by celebrities and regular folk alike. Moreover, they were fashionable and utilitarian at the same time. This is what drew the attention of consumers. High-fashion was considered to be an inaccessible space, but with streetwear, it was attainable. Streetwear derives its power from being able to combine what’s practical with what’s ‘cool’ and ‘luxurious’. It’s an effortless, raw, and subversive culture, one that is driven by the community.
At Under-Rated, we believe that it is important to keep this culture alive for what it is - an institution subverting the norms set forth by the big players.
To summarize, streetwear is more than just fashion—it’s a movement born from resistance, creativity, and community, and
We hope this isn’t a passing fad and the trend continues into the future...
We hope this isn’t a passing fad and the trend continues into the future...
Underrated and undeniably cool?
Underrated?
underrated and undeniably cool?